"Comment a Word to Get the Link": Scripts & Templates
The exact captions, CTAs and setup behind the "comment a word and I'll DM you the link" play on Instagram — with ready-to-use templates.
By The Tendrify Team · · 5 min read
"Comment LINK and I'll send it to your DMs" is the most copied CTA on Instagram for one reason: it works. It drives comments (which boosts reach) and turns each one into a private DM you control. Here are the scripts and the setup.
How the play works
You post a reel with a valuable hook, then ask people to comment a keyword to get the resource. An automation watches for that word and DMs the link automatically — so the reel gets engagement and every commenter gets the payoff.
Caption & CTA templates
- "Want the full guide? Comment GUIDE and I'll DM it to you 👇"
- "Comment LINK and I'll send you the free template (check your DMs)."
- "Drop the word PLAN below and I'll DM you the step-by-step."
- "Comment PRICE and I'll send the details straight to your inbox."
- "Say READY 👇 and I'll DM you the waitlist link."
Set it up in minutes
- 1Create a comment-to-DM flow on the reel with your keyword.
- 2Add the DM with the link (and a lead form if you want the email).
- 3Pin a comment with the keyword and say it out loud in the video.
- 4Turn the status on.
Pick a keyword nobody types by accident. 'LINK' or 'GUIDE' beats a common word so the automation only fires for real intent.
Frequently asked questions
How do people comment to get the link?
They comment the keyword you name in your caption. An automation detects it and sends the link to their DMs automatically.
Does 'comment for the link' hurt reach?
The opposite — the surge of comments signals engagement to Instagram, which tends to push the reel to more people.
What's the best keyword to use?
A short, specific word tied to the offer (GUIDE, LINK, PLAN) so it only triggers on genuine interest.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.