How to Auto-Reply to Facebook Messages (2026 Guide)

People expect a fast reply when they message a business on Facebook — and most Pages can't be online all day. Automatic replies solve that: your Page answers common questions, sends links, and greets new conversations instantly, so no message goes cold. Here's how to set them up the right way.

Two kinds of auto-reply

• Instant greeting: a welcome message sent the first time someone messages your Page.
• Keyword reply: a specific answer triggered by a word in the message, like "price", "hours", or "link".

Facebook's own Page settings offer a very basic instant reply and away message. For keyword-based replies, buttons, links, and anything that runs off a comment, you'll use an approved automation tool built on the official Graph API.

How to set up keyword auto-replies

1. 1Connect your Facebook Page to Tendrify through Facebook Login for Business.
2. 2Create an automation with the trigger "User DMs your Page".
3. 3Enter the keyword you want to match — for example, price.
4. 4Write the reply, and add a button or link if you want (like a catalogue or booking page).
5. 5Activate it, then message your Page from another account to confirm it fires.

What makes a good auto-reply

• Answer the actual question first, then point to the next step.
• Keep it short — one or two sentences plus a button.
• Use the person's name to make it feel human (Tendrify fills this in automatically).
• Give an easy way to reach a real person if the bot can't help.

Beyond replies: hide spam automatically

The same connection also lets you moderate comments. Turn on Comment Shield and Tendrify hides spam, scams, and toxic comments on your Page's posts before your audience ever sees them — keeping your comment sections clean without manual policing.