How to Take Payments on Instagram (India & Global)
How to accept payments from Instagram — Razorpay for India (₹) and PayPal globally ($) — for digital products, bookings and memberships. Setup guide.
By The Tendrify Team · · 6 min read
You can build the best offer in the world, but if people can't pay you easily, you don't get paid. Instagram doesn't process payments itself for most creators — so you route buyers to a checkout you control. Here's how to accept money from your Instagram audience, whether they're in India or anywhere else.
The two rails: Razorpay and PayPal
- Razorpay — for Indian customers paying in ₹ (UPI, cards, netbanking).
- PayPal — for international customers paying in $ (cards, PayPal balance).
- Together they cover a global audience from one bio page.
How the flow works
- 1List your product, booking, or membership on your bio page.
- 2A buyer taps it (or gets the link via comment-to-DM) and checks out.
- 3Payment is processed through Razorpay (₹) or PayPal ($) to your own account.
- 4Digital goods are delivered automatically; bookings are confirmed.
Getting paid faster from DMs
The shortest path to a sale is a DM with the checkout link the moment someone shows interest. Set a comment-to-DM keyword so "comment BUY" sends the exact payment link — no bio hunting, no lost momentum.
Show prices in the buyer's currency. Indian buyers converting in ₹ and international buyers in $ both complete checkout at higher rates than when forced into a foreign currency.
Frequently asked questions
Do payouts go to me directly?
Yes — funds settle to your own Razorpay or PayPal account, minus a small processing fee.
Can I sell internationally?
Yes. Razorpay handles India (₹) and PayPal handles the rest of the world ($).
Do I need a registered business?
Requirements vary by processor and country — check Razorpay/PayPal onboarding for your situation.
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