Instagram Giveaway Auto-DM: The Setup That Converts
Run an Instagram giveaway that captures every entrant. Set up comment-triggered auto-DMs, collect emails, and follow up — step by step.
By The Tendrify Team · · 6 min read
Giveaways explode your reach — but if you only reply to a handful of the hundreds of "ENTER" comments, you waste the moment. An auto-DM setup confirms every entrant instantly, captures their email, and sets up the follow-up that turns a giveaway into real leads.
Why auto-DM giveaways convert
- Every entrant gets an instant confirmation — no one feels ignored
- You capture emails, so the audience is yours after the giveaway ends
- A follow gate can grow your followers as people enter
- The flood of comments pushes your post further in the algorithm
Set up the giveaway automation
- 1Create a comment-to-DM flow on your giveaway post with a keyword like ENTER.
- 2Add a public comment reply so entrants see they're in.
- 3In the DM, confirm entry and add a lead form to collect their email.
- 4Optionally add an Ask-for-Follow step so entering also follows you.
- 5Turn the status on before you post the giveaway.
After the giveaway
Export your entrant list and email everyone — winners and non-winners. A consolation offer to the people who didn't win often earns back more than the prize cost.
Keep the entry keyword short and say it out loud in your reel — 'comment ENTER to join'. The exact word makes the automation reliable.
Frequently asked questions
How do I auto-DM everyone who enters my giveaway?
Create a comment-to-DM flow with your entry keyword and enable it on the giveaway post — every matching comment triggers an automatic confirmation DM.
Can I collect emails from a giveaway?
Yes. Add a lead form to the DM and Tendrify saves each entrant's email to your contacts, exportable as CSV.
Can I require people to follow me to enter?
You can add an Ask-for-Follow step so entering the giveaway also prompts a follow — keep it friendly and optional-feeling.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.