How to Sell Presets, Templates & Downloads on Instagram
A step-by-step guide to selling presets, templates and downloads on Instagram — showcase, comment-to-DM delivery, and automated checkout.
By The Tendrify Team · · 5 min read
Presets, templates, and downloads are ideal Instagram products — you show the result in your feed, and the thing itself delivers instantly online. If your content already shows off an aesthetic (edits, designs, layouts), you're sitting on a product. Here's how to sell it.
Show the transformation
The best sales content for presets and templates is before/after. Show the raw version and the finished one; show the blank template and the polished result. The visual proof is the pitch — people buy the outcome they can see.
Deliver via comment-to-DM
- 1Post a before/after with a keyword CTA ("comment PRESET").
- 2Comment-to-DM sends the checkout link to everyone who comments.
- 3They pay in ₹ or $ through your link.
- 4The file is delivered automatically after purchase.
Package for more value
- Sell single presets cheap as an entry point.
- Bundle a full pack at a higher price with a clear discount vs buying singly.
- Add a mini-guide ("how to use these") to justify a premium.
Pin your best-selling before/after to your profile and keep its comment-to-DM automation always on. It becomes a storefront that sells while you post other content.
Frequently asked questions
What can I sell this way?
Lightroom presets, Notion/Canva templates, LUTs, fonts, sample packs — any digital file with instant delivery.
How do buyers receive the file?
Automatically after payment via a secure download link — no manual sending.
Do I need design skills to start?
You need something worth downloading. If your feed already shows a distinct style, you can package it.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.