How to Auto-Reply to Instagram Comments
Set up automatic replies to Instagram comments — both public replies and DMs — so every commenter hears back instantly. A step-by-step guide.
By The Tendrify Team · · 5 min read
When a reel takes off, the comments pile up faster than you can answer. Auto-replies fix that: every comment gets a response — a public reply, a DM, or both — the moment it lands.
Two kinds of comment auto-reply
- Public reply — a comment back under theirs, so everyone sees you engage (great for reach)
- DM reply — a direct message with the link or next step, private and personal
Set up automatic comment replies
- 1Create a flow with a Comment trigger and pick the post (or all posts).
- 2Add keywords, or turn on 'any keyword' to reply to every comment.
- 3Write the public comment reply, the DM, or both.
- 4Turn the status on.
Keep your comments clean, too
While you're automating replies, turn on IG Shield to auto-hide spam, scam drop-links, and words you don't want under your posts — so your best content isn't buried in junk.
Vary your public replies so they don't look copy-pasted. A short, warm reply plus the real answer in the DM feels human and still scales.
Frequently asked questions
Can Instagram automatically reply to comments?
Not natively — you need a tool on the official API. Tendrify auto-replies to comments publicly, by DM, or both, based on keywords you set.
Should I reply publicly or by DM?
Both works best: a public reply boosts reach and shows you're active, while the DM delivers the link privately and opens a conversation.
Can I auto-reply to every comment?
Yes — enable 'any keyword' so every comment triggers a reply, with a cooldown so repeat commenters aren't spammed.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.