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How to Sell Digital Products on Instagram

Sell ebooks, presets and templates on Instagram with instant delivery. Set up a digital product, promote it with automation, and get paid — step by step.

By The Tendrify Team · · 5 min read

Digital products are the perfect Instagram income stream: make them once, sell them forever, deliver them instantly. Here's how to sell ebooks, presets, templates or any file straight from your bio — with the sale delivered automatically.

What digital products sell well

  • Ebooks and guides in your niche
  • Lightroom presets and photo/video packs
  • Notion templates, planners, and spreadsheets
  • Audio, fonts, or any downloadable file

Set up a digital product

  1. 1Open Products and create a Digital product.
  2. 2Add a title, description, price, cover image, and the file buyers receive.
  3. 3Optionally set a compare-at price to show a discount.
  4. 4Publish and add it to your bio page.

Promote it with automation

Post a reel showing the product, then let a comment-to-DM flow send the buy link to anyone who comments your keyword. Delivery is automatic — buyers get a secure download link by email after paying.

Lead with the transformation, not the file. 'The preset pack that makes your feed cohesive' sells better than 'a .zip of presets'.

Frequently asked questions

How do I sell digital products on Instagram?

Create a digital product in Tendrify, add it to your bio page, and promote it with content and comment-to-DM automation. Buyers get the download automatically after paying.

How is the product delivered?

Automatically — buyers receive a secure download link by email as soon as their payment goes through.

What fee do I pay?

Tendrify's platform fee is 1% on the free plan and 0.5% on paid plans, plus the payment processor's own fees.

Automate your Instagram — free

Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.

Start free →