How to Sell on Instagram Without a Website
You don't need a website to sell on Instagram. Set up a store in your bio, sell digital products, bookings and memberships, and get paid — here's how.
By The Tendrify Team · · 6 min read
You don't need a website, a developer, or a Shopify plan to sell on Instagram. A link-in-bio page with checkout built in does the job — followers browse, pay, and get their product without ever leaving for a separate site. Here's how to set it up.
Do you need a website to sell on Instagram?
No. A link-in-bio store handles the whole flow: your bio link opens a page with your products, and buyers check out right there. For digital products, bookings and memberships, that's everything you need.
Set up a store in your bio
- 1Create a product in Tendrify — a digital download, a booking, or a membership.
- 2Set the title, price, and what buyers receive.
- 3Add it to your link-in-bio page (or share the direct product link).
- 4Promote it — a comment-to-DM flow can send the product link automatically.
What you can sell
- Digital products — ebooks, presets, templates, delivered instantly
- Bookings — 1:1 calls with calendar slots and auto Google Meet links
- Memberships — recurring access to a community or group
Get paid
Buyers pay through built-in checkout — Razorpay for ₹ INR, PayPal for $ USD — and the money goes to your account. Tendrify's platform fee is just 1% on the free plan and 0.5% on paid plans (payment-processor fees are separate).
Pair your store with automation: when someone comments 'PRICE', auto-DM them the product link. Content drives interest, the DM closes the gap.
Frequently asked questions
Can I sell on Instagram without a website?
Yes. A link-in-bio store with built-in checkout lets you sell digital products, bookings and memberships directly — no separate website needed.
How do I get paid selling on Instagram?
Through built-in checkout — Razorpay for INR, PayPal for USD — with funds going to your account. Tendrify charges just 0.5–1% platform fee.
What can I sell without a website?
Digital downloads, 1:1 bookings, and paid memberships all work from a link-in-bio page.
Automate your Instagram — free
Connect your Instagram in 60 seconds and set up your first comment-to-DM automation on the free plan.